Proprietary technology
The technology behind how we scale customer acquisition.
We develop tools in-house to analyse lead quality down to each individual ad and make changes across thousands of ads at once. The technology helps our team identify optimisation opportunities and applies the changes they choose, even at scale.
Explore the technologyQuality analysis
Lead quality, down to each individual ad variant.
Our systems link the outcomes reported by your team, from whether leads can be reached through to sales, to the ads that generated those leads, down to each individual variant.
Our team uses this information to choose which ads to optimise and where to increase volumes while maintaining the agreed quality criteria.
Three ad variants are linked to client-reported outcomes for the leads they generated: contactability, interest, appointments and sales. The connections for the central variant are highlighted to trace the outcomes back to their source, without indicating better results. The four outcomes are dimensions of analysis, not steps in a sequence.
Campaign management
Changes at scale, in one click.
Our technology suggests campaign changes and applies those selected by the team. Tasks that would take days of manual work can be completed in one click, leaving more time for strategy.
Acting quickly helps limit the impact of performance fluctuations on the consistency of lead supply.
Groups of ads are connected by a single path for applying a change. Everset’s technology suggests changes; the team evaluates them and enables their application with one click. The shared path reaches the relevant campaigns, without indicating differences in quality or results. The ads remain distinct: the illustration shows a change being applied in a coordinated way, not copies being created.
Control down to each geographical area.
The system lets us allocate our advertising budget and set acquisition priorities and limits for each geographical area, based on your sales team’s needs.
100% of the leads delivered fall within the agreed areas.
Experimentation
We study what makes a message work.
Our technology cross-references campaign and test results with the messaging in ads and landing pages. It analyses the persuasive elements, needs and emotions they draw on to suggest new creative hypotheses.
The team chooses which ones to develop and test.
An ad and a landing page are shown as advertising layouts. The ad headline and part of the landing page image are lifted out of the layouts to show them being analysed. Both connect to an unfinished draft with a new layout: a creative hypothesis for the team to evaluate, develop and test. The highlighting shows what is being studied, not a winning creative, a measured result or an autonomously generated ad.
Data checks. Integration with your CRM.
Validation
Our systems apply the checks agreed for your lead supply, from phone number validity to checks on the person making the enquiry.
Delivery
Once the checks are complete, leads are sent to your CRM in real time via an API or webhook.
You can monitor the leads you receive in your dedicated dashboard.
Scale your
customer acquisition
Tell us about your business’s customer acquisition goals. Together, we’ll explore how to support your sales team’s growth.
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